A BUNCH OF people have gotten together with the dream of launching a quarterly magazine that focuses solely on the music scene in the Greater Philadelphia region.
No such product exists. So, rather than our local talent becoming huge in Philly, they run off to Brooklyn or London to feel appreciated.
It's time to end that.
The media kit above outlines our plans. We can print 10,000 copies of a 48-page, full-color, glossy magazine for around $6,000. Our plan is to generate that much cash and launch the magazine in March. It will be distributed (by us) for free at area bars, venues, studios, universities, coffee shops, book stores and wherever else music lovers might be hanging out.
Can it work? Is there enough interest out there for such a product? Is there enough material to warrant 48 pages, four times per year? Is it stupid to launch a magazine in an era when the world is going online for everything?
Check out the media kit. Let me know what you think.
And if you want to get involved and/ or advertise, I'd love to hear from you.
AFTER SPENDING SEVERAL weeks editing and designing our London music magazine, then playing catch-up with the world, I needed a respite. So I picked up a Nick Hornby novel and burned through it (no television, baseball or sleeping for one week).
Juliet Naked is about obsession, regret and loss, I think, though the book jacket says the novel ends with "optimistic conclusions."
One of the primary characters, Duncan, religiously studies the short-lived career of Tucker Crowe, a fictional American musician who mysteriously ends his career while on tour 20-some odd years ago. Duncan interprets lyrics and builds his narrative about the former musician, then posts everything online.
Duncan's ex-girlfriend Annie is a follower but not as stalker-ish. Through a series of events, she winds up connecting with Tucker Crowe online and then brings him to her English seaside town.
Duncan meets his hero, only to learn that he's been off the mark for years. All of Duncan's conjectures are wrong. Annie realizes that the 15 years she spent with Duncan were pretty much a waste of time. Tucker realizes that he squandered his career, talent and life, scattering fatherless children around the globe along the way.