A BUNCH OF people have gotten together with the dream of launching a quarterly magazine that focuses solely on the music scene in the Greater Philadelphia region.
No such product exists. So, rather than our local talent becoming huge in Philly, they run off to Brooklyn or London to feel appreciated.
It's time to end that.
The media kit above outlines our plans. We can print 10,000 copies of a 48-page, full-color, glossy magazine for around $6,000. Our plan is to generate that much cash and launch the magazine in March. It will be distributed (by us) for free at area bars, venues, studios, universities, coffee shops, book stores and wherever else music lovers might be hanging out.
Can it work? Is there enough interest out there for such a product? Is there enough material to warrant 48 pages, four times per year? Is it stupid to launch a magazine in an era when the world is going online for everything?
Check out the media kit. Let me know what you think.
And if you want to get involved and/ or advertise, I'd love to hear from you.